Values and identity
Our mission, vision and core values serve as guiding principles for high standards and a value-driven environment at Smart.
Our mission, vision and core values are guiding principles that make sure everyone at Smart is on the same page. We align ourselves with the company’s high standards and ambitious goals to create an environment that cultivates the right values.
Our Mission
We connect. We make lives better.
Our Vision
To be the nation’s most trusted tech brand for consumers and businesses by 2026
Our Core Values
Obsession for CUSTOMERS
I start with my customers in mind in every decision I make. I go the extra mile to deliver beyond customers’ expectations.
Courage for CHANGE
I fearlessly push boundaries and try new things. I continuously adapt and improve to get better every day.
Passion for COLLABORATION
I build trust in all relationships to work towards common goals. I embrace diversity and learn from each other.
COMMITMENT for results
I own, I deliver. On time. I drive results. I create solutions.
Obsession for CUSTOMERS
I start with my customers in mind in every decision I make. I go the extra mile to deliver beyond customers’ expectations.
Courage for CHANGE
I fearlessly push boundaries and try new things. I continuously adapt and improve to get better every day.
Passion for COLLABORATION
I build trust in all relationships to work towards common goals. I embrace diversity and learn from each other.
COMMITMENT for results
I own, I deliver. On time. I drive results. I create solutions.