Beyond Smart’s core business as the leading mobile telecommunications operator in Cambodia, sustainability has been an important component of our philosophy. Our sustainability framework, in line with that of our shareholder Axiata Group, encompasses four key pillars:
- Beyond Short-Term Profits: Creating long-term value through our investments, as well as ensuring inclusivity in our products and services.
- Nurturing People: Developing world-class talent built on core values while providing a conducive workplace for creativity and innovation.
- Process Excellence: Designing process improvements and governance to ensure greater effectiveness and efficiency in our customer care and internal operations.
- Planet and Society: Having initiatives aimed at mitigating our environmental impact and contributing to Cambodian society through corporate social responsibility programs.
By aligning our practices with these four pillars, we can ensure that everything we do is balanced, meeting the needs of all stakeholders who support us. Unlike previous Sustainability Reports, this year’s edition includes infographics that chart the key highlights of our overall objective of connecting Cambodia – a testament to our long-term commitment towards sustainability and a promise to maintain a high level of performance and achieve our goals.