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About Smart

About Smart

Smart Axiata, in Cambodia with over 8 million subscribers, is revolutionizing the digital landscape. The company is not just a mobile operator; it is transforming into a comprehensive mobile and digital technology brand, redefining lifestyle entertainment and professional productivity through a range of innovative offerings.​

Embedded within Smart’s ambitious portfolio is a clear vision – to create a digital technology ecosystem that empowers individuals, households and enterprises of all sizes. By bridging technology and daily life, Smart is laying the cornerstone for Cambodia’s aspirations to become a digital society and economy by the year 2030.​

Smart’s reputation as a trusted innovator is backed by a history of technological firsts in Cambodia. It was the first to roll out 4G LTE in 2014 and progressively introduced more advanced networks, like 4G LTE Advanced in 2016 and 4G LTE Advanced Pro with HD Voice a year later. The brand’s commitment to data network superiority was further cemented with the premiere of its 5G live showcase in 2019, a bold step towards next-generation connectivity.​

Smart places significant emphasis on improving customer experiences. Ongoing efforts in service optimization ensure that offerings are not just secure and user-friendly but also attuned to the evolving needs of its customers. The goal is to enhance satisfaction through every touchpoint of the customer journey.​

Smart’s ethos extends beyond service provision to corporate social responsibility. With a team of over 1,000 committed professionals, Smart is dedicated to delivering unparalleled products and services while actively engaging in environmental conservation and community development. Their contribution to societal enrichment is matched by a commitment to transparent governance, ensuring that stakeholders consistently observe Smart Axiata as a model of integrity and reliability.​

Smart is not just connecting Cambodia to the world; it is actively creating a future where technology is interwoven with the fabric of everyday life, driving the country towards its vision of becoming a higher income country by 2050.​

Live. Life. Be Smart.​

About Us

Corporate information

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Values and identity

Smart Axiata’s mission, vision and core values are the guiding principles for making sure everyone at Smart is on the same page. All of us at Smart align ourselves with the company’s high standards and ambitious goals to create an environment that cultivates the right values.

Governance

Smart Axiata is fully committed to the highest standards of governance and integrity in its pursuit of the company’s mission and vision. We recognize the importance of governance, and our board and board committees play an active role in administering and reviewing Smart’s governance practices and framework to ensure its relevance and ability to meet future challenges.​

Procurement

​To ensure products and services meet our quality requirements and are obtained at the best price from qualified bidders in a fair, open and transparent manner.​

The team

Get to know the talented individuals driving our vision forward and shaping the success of our organization​.

Awards

 Discover the recognition and accolades that highlight our commitment to excellence and innovation.​

Values and identity
Governance
Procurement
The team
Awards
https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Values_and_Identity_Banner_1920_px_x_675_px_SEO_b479c45ea0.png

Values and identity

Smart Axiata’s mission, vision and core values are the guiding principles for making sure everyone at Smart is on the same page. All of us at Smart align ourselves with the company’s high standards and ambitious goals to create an environment that cultivates the right values.

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Governance_Banner_1920_px_x_675_px_New_Artwork_26c6cf0d0d.png

Governance

Smart Axiata is fully committed to the highest standards of governance and integrity in its pursuit of the company’s mission and vision. We recognize the importance of governance, and our board and board committees play an active role in administering and reviewing Smart’s governance practices and framework to ensure its relevance and ability to meet future challenges.​

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Procurement_Banner_1920_px_x_675_px_SEO_5937fb831a.png

Procurement

​To ensure products and services meet our quality requirements and are obtained at the best price from qualified bidders in a fair, open and transparent manner.​

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/The_Team_Banner_1920_px_x_675_px_SEO_7de7fb45b1.png

The team

Get to know the talented individuals driving our vision forward and shaping the success of our organization​.

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Awards_Banner_1920_px_x_675_px_SEO_e029909091.png

Awards

 Discover the recognition and accolades that highlight our commitment to excellence and innovation.​

CSR & Sustainability

Embracing CSR and sustainability for a better tomorrow

Our framework

Our management approach to sustainability is aligned with that of Axiata Group and is based on the four Sustainability Pillars model.

    Our framework

    CSR initiatives

    Discover our ongoing projects aimed at promoting environmental responsibility, digital inclusion, social impact and sustainable practices.

      CSR initiatives

      Sustainability reports

      Find out about our ongoing sustainability efforts in Cambodia.

        Sustainability reports

        Impact stories​

        Inspiring stories of change, progress and positive impact in our communities and beyond.​

          Impact stories​

          Protect Cambodian children

          Report it, don’t ignore it.​

            Protect Cambodian children
            Press Releases

            Our latest updates

            Smart Axiata Launches ‘Smart Cybersecurity Add-On’ to Strengthen Customer’s Online Safety
            Smart Axiata Launches ‘Smart Cybersecurity Add-On’ to Strengthen Customer’s Online SafetyJanuary 28, 2025

            In today’s digital world, the internet plays a vital role in our lives. While rapid technological advancements create new opportunities for users, they also bring growing risks.

            Smart Axiata Fuels Cambodia’s Digital Growth with Extensive Network Rollout of Over 400 Sites in 2024
            Smart Axiata Fuels Cambodia’s Digital Growth with Extensive Network Rollout of Over 400 Sites in 2024January 23, 2025

            Smart Axiata, one of Cambodia’s leading integrated ICT solutions and telecommunications providers, has announced a significant milestone in its commitment to advancing digital connectivity across Cambodia. In 2024, the company successfully commissioned an additional 475 Base Transceiver Stations, pushing the total to over 4,000 sites throughout the country. This notable expansion marks a major step in enhancing the quality and reach of mobile connectivity for millions of Cambodians.

            Smart Axiata Signs MoU with the Ministry of Environment to Amplify Green Sprouts Initiative and Climate Advocacy for Cleaner, Greener, and More Sustainable Cambodia
            Smart Axiata Signs MoU with the Ministry of Environment to Amplify Green Sprouts Initiative and Climate Advocacy for Cleaner, Greener, and More Sustainable CambodiaDecember 30, 2024

            Smart Axiata, a leading integrated ICT and telecom provider in Cambodia, and the Ministry of Environment signed a Memorandum of Understanding (MoU) to promote eco-friendly practices and environmental initiatives across the Kingdom. The signing ceremony was presided over by His Excellency Dr. Eang Sophalleth, Minister of Environment, and attended by Smart Axiata’s CEO, Ziad Shatara, with the pair emphasizing the importance of joint efforts between the public and private sectors in driving climate action.

            The winner of the SmartStart ULP Hackathon embarked on a regional exposure trip to discover Indonesia’s Entrepreneurial Ecosystem
            The winner of the SmartStart ULP Hackathon embarked on a regional exposure trip to discover Indonesia’s Entrepreneurial EcosystemDecember 19, 2024

            The winners of the 2024 SmartStart Unipreneur Learning Platform (ULP) Hackathon, Team Jurnivers from CamTech University, embarked on an exciting regional exposure trip to Jakarta from December 9 to 12, 2024.

            Notices

            Information about our services

            Privacy Notice

            Privacy Notice

            All our activities are underpinned by our T.R.U.S.T principles of being Transparent, respecting your Rights, in our Use of your personal data, through robust cyber Security practices and we take due care when Transfer of your personal data is required.

            Learn more
            Internet Fair Use Policy

            Internet Fair Use Policy

            The Smart Internet Fair Use Policy – (“Fair Use Policy”) – sets forth rules for Smart subscribers in regard to the usage of the internet service provided by Smart (“Smart Internet Service”).

            Learn more